I think that this music video is a performance and narrative video because it tells a story about a man who is struggling in life. This video follows the hip hop music video conventions very well because it is filmed on the street in rough looking areas. the location and setting fits in well with the hip hop image. the clothes they used the, hoodie, jeans, trainers also fitted well in to the hip hop image.
they used a range of camera angles which helped make the music fit in to the hip hop image. it also made the video interesting to watch by using different camera angles.the costumes used are in the video are good because they go well and symbolise the hip hop image. the lighting and colour used in this video is very dull because it is a sad song about a man struggling in life needing an oppurtunity and needing a chance.
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